Image credit: Karen Yeomans
Inside Track: Research Membership helps sustain this work for the benefit of the whole ecosystem.
Welcome to the Inside Track - Women's Sport Trust Research Membership
From July 2026, Women’s Sport Trust will share its Visibility research in a way that reflects the maturing and increasingly complex women’s sport market.
Headline findings remain open and accessible, ensuring the whole sector continues to benefit from a shared, independent evidence base. Whilst, Inside Track, our research membership, will bring together organisations from across the sector to engage directly with the research, explore what the findings mean, and shape the conversations driving women’s sport forward.
This approach allows Women’s Sport Trust to protect the independence of the research, keep core insight public, and provide organisations that rely on this evidence with richer, more actionable detail.
As an independent charity, Women’s Sport Trust plays a system-level role, ensuring evidence is used to challenge the status quo, inform decision-making and drive progress across women’s sport.
“Over the past few years, the Women’s Sport Trust has set the benchmark for independent, system-wide insight into the visibility of women’s sport, equipping the whole ecosystem with a shared evidence base to act on. That depth of analysis has been hugely valuable to us at the England and Wales Cricket Board, as we continue to accelerate the growth of women’s cricket. Becoming a founding member of Inside Track was a simple decision, and we’re excited to support and benefit from even deeper intelligence as the sector continues to evolve.” Beth Barrett-Wild, Director, Women’s Professional Game at the ECB
“Being a founding member of Inside Track reflects our commitment to evidence‑led progress across the women’s game. Women’s Sport Trust plays a vital role in providing robust, independent insight, and we’re proud to support a collective effort that strengthens visibility, understanding and long‑term growth.” Hayley Powell, Strategy Lead, Women’s Game at England Rugby
When organisations back WST’s insight, they’re not just supporting women’s sport, they’re shaping where it goes next.
Your Impact
Inside Track brings you into the conversations shaping how the women’s sport sector understands and responds to visibility. Members are part of the discussion as research is explored, challenged and put into context.
Through Inside Track, members:
- Join a network of organisations engaging directly with the research and what it means for the wider system.
- Take part in shared discussions, online and in person, to explore insights, exchange perspectives, and address common challenges.
- Contribute input that helps inform the priorities and questions explored in future research.
- Receive deeper data, expanded analysis and early insight that support these conversations.
By being part of Inside Track, members also help sustain the independent research and shared evidence base that women’s sport depends on.
Choosing the right membership level
Bronze
Early access & deeper insight
For organisations that want to move beyond the headlines, with early access to findings, deeper analysis and space to discuss what the data means.
Silver
Influence what WST tracks
For organisations seeking more relevant, sector-specific insight and a voice in shaping what WST pays attention to, while preserving the independence of the research.
Gold
Senior, in-person access
For organisations that want senior-level, in-person engagement alongside insight, with opportunities to connect, contribute and show leadership across the sector.
Women’s Sport Trust Inside Track Research Memberships start from £2,000 + VAT.
To find out more and receive a breakdown of what is included at each membership level, please contact info@womenssporttrust.com
Founding Members
Thank you to our founding members – a group of organisations committed to independent evidence and long-term progress in women’s sport.
“As the women’s game continues to grow at pace, having clear, independent insight into what’s driving visibility – and where we need to focus next – is so important. Women’s Sport Trust has played a key role in helping the sector understand the bigger picture, and their research and expertise helps us all make more informed decisions. We’re looking forward to working with the other founding members and using the insight from Inside Track to keep building momentum and driving the growth of women’s sport.” Sue Day, Director of Women’s and Para Football at The FA
“Becoming a founding member of Inside Track was a natural step for Firebird. As investors in women’s sport, we need clear visibility into who’s watching, how they’re engaging and where the commercial opportunities lie. WST’s research brings depth, neutrality and a system-wide perspective that you don’t see elsewhere. Supporting Inside Track strengthens the evidence base that underpins smarter investment and helps move the whole sector forward.” Isabel Newman, Investment Director at Firebird
