Charity Number 1153429

"WST are powerful advocates for change.”
Tanni Grey-Thompson DBE, DL

Our research and insight is regularly referenced by industry leaders and we work with journalists and the media throughout the UK and internationally, commenting on issues affecting women’s sport. Below is a selection of our media coverage.  

11 Dec 2024 – WST Brand research

  • The Gist  – here.
  • Sports Pro – here. 
  • Creative Brief – here. 
  • Money Week – here. 

6 Dec 2024 – The Telegraph
Winners reported on for Sports Business Awards – here. 

30 Nov 2024 – AWARD WINNER, Best Supporter of Women’s Sports at The Sports Business Awards – here. 

30 Oct 2024 – new Trustees join WST board

  • Sports Industry Group – here. 
  • Leaders – Sports Industry newsletter, “Worthy Knowing”

15 Oct 2024, various

  • Sports Pro, here. 
  • Inside the Games, here. 
  • Expected Goals Podcast – here. 
  • The Female Athlete Project – here.
  • Podcasting Today – here. 

8 Oct 2024, BBC Sport
“You have to create your own journey.” Ellie Kildunne has challenged her England team-mates to use their dominance of women’s rugby to realise their off-pitch dreams. Here.

27 Sept 2024, Sports Industry
The Rise of the Red Roses: Fashioning a New Narrative in Women’s Sport – here. 

11 Sept 2024, IRFU
Suzy Levy at the IRFU conference – here.

10 Sept 2024, Sky Sports
WST research is referenced in the new Sky research released today. 

3 Sept 2024, Virgin Media O2
O2, RFU and Women’s Sport Trust launch the UK’s first-ever wearable report to help tackle the gender awareness gap in rugby – here. 

  • Little Black Book – here. 
  • Independent – here. 
  • Sports Pro – here. 
  • Women’s Health Mag – here. 
  • The Gist newsletter – here.

17 August 2024, Public
Ownership structure of women’s football in the UK – here.

12 August 2024, Fiftyfaces Productions Ltd
An interview with Co-founder Tammy Parlour – here. 

4 August, Forbes
7 Athletes Reveal Favorite Moments From The Olympic Village – 2 Unlocked athletes here. 

1 August, The Stylist
Women are making history at Paris 2024, so why is women’s sports still so underfunded? – here.

24 July 2024, ESPN
The Hundred: Why 2024 season is ECB’s ‘shop window’ for investment – here. 

19 July 2024, The National (International edition)
Boom in women’s sport can make Paris the gender-equal Olympics – here. 

6 July 2024, Journo Resources
Where Are We Really At With Women’s Sports Coverage And What Comes Next? – here. 

27th June 2024 – Visibility Report Released

  • Reuters – here. 
  • The Print (USA) – here. 
  • Sports Industry Biz – here. 
  • Sports Pro – here. 
  • The Gist – here.
  • Joe – here. 

20th June 2024 – Marketing Week
Brands need to wake up to the true value of women’s sport – here. 

18th June 2024 – Guardian
WSL’s new governing body to appoint Chelsea’s Zarah Al-Kudcy in senior role. […”as a trustee at the ­Women’s Sport Trust, is said to have a strong reputation within the industry.”] – here. 

4th June 2024 – Politiken
A review of Danish women’s football and lessons from the UK – here.

30th May – Johan Cruyff Institute Magazine – here. 

20th May – Sports Pro.
Why women’s sport sponsorship requires a different strategy to the men’s – here.

15th May 2024 – Visibility Release

  • Sports Pro – here. 
  • Marketing Week – here. 
  • Sporticos legal – here. 
  • Broadcast Sport – here. 
  • Digital TV Europe – here. 
  • Barclays WSL – here.

Cultural Studies podcast, 8 March 2024
Tammy Parlour on the Women’s Sport Trust, gender, media, martial arts, and why sports? – here. 

House of Commons, Women and Equalities Committee Report – 5 March 2024 – Quoted within report – here. 

Various additional mentions of our visibility research

  • 27 Feb 2024
    • The Mirror – here. 
    • The Metro – here. 
  • 25 Feb 2024
    • The Herald – here
  • 21 Feb 2024
    • Telegraph – here. 
    • Law Review here. 
    • England Netball here. 

20 Feb 2024, Golf Monthly
‘Investing In Women’s Golf Is No Longer Merely A Gesture Or A Box-Ticking Exercise’ – here. 

20 February 2024, Sports Minister
Speech given by the Minister for Sport at the Westminster Insight conference on the future of women and girls sport, cites WST data – here. 

7-10 February 2024, End of Year Visibility Report released

  • BBC Sport – here
  • Marketing Week – here
  • Sky Sports – here. 
  • Yahoo News, via Reuters – here.
  • Sports Pro – here.
  • The Independent – here. 
  • FC Business – here. 
  • Sky Sports News – live.
  • Sport Business – here. 
  • LinkedIn – Top Story – here. 
  • Broadcast Sport – here. 
  • The Daily Star – here. 
  • BBC Radio Merseyside – here (from 31mins)
  • Coast FM (Cornwall) – here. 
  • Sportcal – here. 
  • The Gist – Sports Business Newsletter Edition #281
  • Telegraph – here and here. 
  • The Today Show – stats mentioned by Mishal Hussain on 14th Feb.
  • The Mirror here and here. 

18 January 2024, M&C Saatchi Report into FanCom
Report by Sports and Entertainment agency M&C Saatchi into how fandom is changing sites WST data (page 11) into women’s football audiences. 

8 December, Marketing Week
A look at audiences – here. 

6 December 2023, Marketing Week
2023 marketing year in review – here.

21 Nov 2023, Select Committee
In the fourth session of its inquiry, the Culture, Media and Sport Committee explore the challenges and opportunities faced by major broadcasters in growing women’s sports. WST data mentioned throughout – here. 

10 Nov 2023, Women & Golf
Women’s golf has its own audience – and we need to learn more about it – here. 

7 Nov 2023, The Gist
Mention of WST research – here. 

4 Nov 2023, Net Profit Podcast
Sponsoring Women’s Pro Football – with Jenny Mitton (M&C Saatchi Sports & Entertainment) – references to WST – here. 

2 Nov 2023, Sports Pro
Study: International events drive record women’s sport UK audience figures but WSL viewership dips – here. 

2 Nov 2023, sportcal
Women’s sport viewership breaks record numbers across 2023 – here. 

2 Nov 2023, Marketing Week
Women’s sport is bringing new people into sport, data suggests – here.

2 Nov 2023, BBC Sport
World Cup helps drive increase in women’s sport viewing figures in 2023 – here. 

2 Nov 2023, The Times
Fall in Women’s Super League TV audience – but attendances are up – here. 

21st Oct 2023, Positive News
This was the summer that women’s sport hit the big time – here

18th Oct, Marketing Week
‘Commercially sustainable’: Why it’s time for brands to start backing women’s sport beyond big tournaments – here. 

13th Oct, Global Sustainable Sport
Women’s professional sport: Two steps forward, one step back? – read here. 

28 Sept, Sports Pro Podcast
“We’ve got a growth opportunity and also a chance to do something distinctive” Jo Osborne on Sky Sports plans to make the most of the WSL big moments – here. 

26 Sept 2023, A Guy with A Scarf Podcast
Interview with WST CEO Tammy Parlour at the World Football Summit in Seville – here. 

22 Sept, MAD//FEST NEWS + VIEWS
With just over a week to go before the start of the BWSL – WST Trustee Chris Hurst asks ‘where is all the brand activity promoting the competition and its star players?’ – here. 

20 Sept 2023, The Telegraph
England v Canada matches will be broadcast only on the RFU’s YouTube channel, after failing to find a TV broadcaster – here.

15 Sept 2023, Marketing Week
‘Brilliant basics’: How marketing helped to propel the growth of women’s cricket – here.

14 Sept 2023, Visibility Report Release

    • Sports Pro – Study: Women’s sport viewing time in UK up 28% as World Cup helps set new records – here.
    • Forbes – 80% Of Women’s Sport Viewership In UK Watching Women’s Soccer – read here. 
    • Front Office Sports – Women’s Soccer Continues Growth Post-World Cup – here.

September/autumn Edition, Broadcast Sport Magazine
Women’s football – read here. 

20 August, Guardian
Stats quoted here.

18 August, Sport Business
A chance to rewrite the ticketing rule book’ – how women’s sport can build on record interest – here. 

18 August, Sports Pro
Research from WST and The R&A finds sport could convert 12m fans to follow women’s golf more closely – read here. 

18 August, Marketing Week
Differentiation is key for marketing women’s sport – read here. 

17 August 2023, Media Week
Sport is getting faster at embracing FAST channels – read here. 

15 August 2023, BBC Radio 4 – Today Show
Commercial impact of the women’s world cup – 8.28am – here. 

14 August, The Drum
How brands can take advantage of  the World Cup – here. 

8 August 2023, EngageRM
We’re back with episode 4 of our Women’s World Cup series, with Tammy Parlour MBE joining us today! Listen here. 

25th July 2023, Sky Sports
From TikTok to double-headers: Women’s football and the pursuit of new audiences – here. 

20th July 2023, the Telegraph
Women’s football can be as big as men’s – if we take these steps – read here. 

18th July 2023, Radio 4 PM 
WST research cited in news programme (about 52 mins in).

14th July 2023, Sports Pro – read here.

13th July 2023, Marketing Week
Brands involvement in women’s sport – here.

13th July 2023 Karen Carney Review of Women’s Football
WST research cited – here.

12th July, PR Week – here. 

12th July, Sports Pro Podcast
Is DAZN right? Are women’s sports ready to go behind the paywall? – listen here. 

10th July , Marketing Week
‘There’s real excitement’: How are brands getting ready for the Women’s World Cup? – read here. 

6th July – Research with Google Pixel
– Goal Studio – here
– Campaign Magazine – here. 
– Joe – here. 
– Announcement by Vice President, UKI Marketing, EMEA Devices and Services and EMEA Events and Experiences, Google – here. 

6th July 2023, Sociology of Sport Journal
Gender Equality in the “Next Stage” of the “New Age?” Content and Fan Perceptions of English Media Coverage of the 2019 FIFA Women’s World Cup – references our visibility data. see here. 

5th July, UK Parliament
Quoted in evidence given on women’s sport at the House of Commons – see here. 

July, UEFA Report
Referenced within UEFA Women’s Euro report – see here. 

5th July 2023, Release of commerical research
– Sports Pro – read here. 
– isport connect – here.
– Arsenal – here. 
– Marketing Week – here. 


26 June 2023, Metro Newspaper
Reference to visibility stats – here. 

19/20 June 2023 visibility research
– Metro – read here 
– Sports Pro – here  
– Sky Sports News – 2.45pm on 20th June
– Broadcast Sport – here. 
– SVG Europe – here. 

BBC Sport, 1 June 2023
World Cup TV Rights – research reference – read here. 

Sky Sports News, 26 May 2026
Reference to our data by FA Director of Women’s Pro Game – see here. 

Creative Brief, 24 May 2023
Thought Leadership on brands investing. – Read here

New data shows record TV viewing figures so far in 2023 – 18th May 2023
– BBC Sport here
– Sports Pro here.
– Sport Business here.
– Broadcast Sport here. 

BBC R4, Woman’s Hour, 4 May 2023
CEO Tammy Parlour MBE talks about setting up WST – listen here (at c. 17mins)

BBC Sport, 2 May 2023
Women’s World Cup: Fifa president Gianni Infantino threatens tournament blackout in Europe – read here.

Sky Sports, 28 April 2023
Twickenham to TikTok: How Women’s Six Nations is reaching new audiences – read here.

CityAM, 24 April 2023
Why 2023 is the year of the litmus test for women’s rugby, cricket and football – read here.

The Grocer, 16 April 2023
How women’s sport has become a sponsor’s dream – here.

Broadcast Sport, March 2023
WST CEO on the need for visibility. – read here.

29 March 2023
UK Sport, FA, ECB, RFU supported Two Circles & Women’s Sport Trust to deliver new report into growing women’s sport fandom
Sky Sports – here.
Sports Pro – here.

WST CEO Tammy Parlour features on BBC Woman’s Hour Power List – 28 March 2023

O2, RFU and Women’s Sport Trust helping close rugby’s gender gap – 22 March 2023
169 articles – see media tracker here.

Telegraph, 8 March 2023
The British public love women’s sport – and I’ve got the stats to prove it, writes Katherine Grainger – here.

Sport Business, 11 Feb 2023
Tammy Parlour, CEO of the Women’s Sport Trust, reflects on the findings of the trust’s latest report into the visibility of women’s sport and believes there are plenty of reasons to be positive about the sector – read here.

2022 Year in Review – 7/8 Feb 2023
BBC Sport – Women’s sport: Research shows increase in viewers in 2022 – here.
Alloa Advertiser – read here.
Broadcast Sport – read here.
Live on Sky Sport News – 1.30pm, 8.2.23
Sky Sports – here
Sport Business – here.
Sports Pro – here. (one of the most read articles that week)
Sports Business Journal – here.
isportConnect – here.
The Independent – here.
Marketing Week – here
Sport Business – here. and promoted globally here.
Metro – here.
Sportcal – here.
BBC Radio Leicester – here
BBC News 24 – here
Sky News – here
Fearless Women Newsletter
Sport and Recreation Alliance Newsletter
Talk Sport – here.  
Daily Mail – here.

Sports Minister Speech, 30 Jan 2023
Sports Minister outlines the government’s priorities for women’s sport citing WST research – read here.

The Telegraph, 26 December 2022
Women’s sport is booming – and that is borne out by the statistics. UK broadcast audiences for women’s sport have doubled from 2021 to 2022, according to new figures from the Women’s Sport Trust. Read here.

Sport Business Reports, December 2022
Sport Business examines the five key issues that will determine the commercial future of women’s sport – contributions from Women’s Sport Trust

The Telegraph, 22 December 2022
Appetite for women’s sport set to continue – read here.

DCMS Call for Evidence
DCMS Committee to examine growth of women’s football and support for women’s sport – cites WST research – read here.

The Athletic Podcast, 12 December 2022
CEO of the Women’s Sports Trust Tammy Parlour joins us to share just how much women’s sport has grown in the past decade. – listen here.

Sports Pro, 8 December 2022
Study: UK women’s sports viewership up sevenfold since 2012 – read here.

Marketing Week, 8 December 2022
2022 marketing year in review: It’s been a good year for… read here.

Broadcast Sport, 8 December 2022
Women’s sport viewership more than doubles in decade – read here.

House of Lords Library, 11 Nov 2022
Celebrating national women’s sport teams’ achievements – read here.

Broadcast Sport, 11 Nov 2022
Rugby World Cup final will be another defining moment for women’s sport – comment article.

Marketing Week, 9 Nov 2022
‘From belonging to thriving’: Euros win sparks surging audiences for women’s sport – read here.

British Medical Journal, October 2022
Physical activity can do wonders for the nation’s health – Letter to Editor mentioning WST’s positive work in this space. Read here.

World Football Summit, October 2022
WST CEO on Inclusion panel – watch here.

Sport&Strategie, October Edition
An interview with Tammy Parlour MBE – read here.

Little Black Book, 11 Oct 2022
From the Lionesses to the Red Roses, Let’s Hear Them Roar – read here.

Women’s Health Magazine, 8 Oct 2022
Women’s Rugby World Cup 2022 story citing WST stats – read here.

CNBC, 7 Oct 2022
Women’s soccer is booming in England. But the big money hasn’t caught up yet – read here.

Odgers Interim, 28 Sept 2022
Roaring success: women’s sport poised for strong growth – read here.

WPP, 7 July 2022
Rights-holders and brands must capitalise now on the momentum that’s been generated – read here.

Canvas8 Case Study, 18 August 2022
Adidas: pushing for gender diversity in sports – read the report here

Sports Pro, 7 Sept 2022
Study: Women’s sport UK viewers double to 36.1m in 2022 – read here.

BBC Sport, 6 Sept 2022
TV audiences for women’s sport doubled from 2021 to 2022 – Women’s Sport Trust: https://www.bbc.co.uk/sport/62812905

Sports Minister using WST research in his speech for the International Working Group on Women and Sport handover, 5 Aug 2022
https://s3.amazonaws.com/thegovernmentsays-files/content/182/1828888.html

MADFEST London, 5 August 2022
After the Lionesses’ wonderful victory in the Euros on Sunday, there is no better time for brands to get involved with women’s sport, says Women’s Sport Trust Trustee, Chris Hurst, in a special column for MAD//Insight. Read here.

Marketing Week, 1 August 2022
“Women’s sport enters ‘new era’ after Lionesses’ historic win” – read here.

The Independent, 31 July 2022
‘It feels like a definite momentum has been created with women’s football. We are in a place where it is only going to get bigger,’ WST CEO
Tammy Parlour – read here.

The Economist, 21 July 2022
Investors and broadcasters are getting interested in women’s sport. Article here | here.

Marketing Week, 6 July 2022
‘A match made in heaven’: Brands on joining forces with women’s sport – Interview with CEO, Tammy Parlour – read here. / here.

Mentions of WST research – various

    • Gracia Magazine – 25.7.22 – here.

    • Daily Express – 5.8.22 – here.

The Telegraph 10/6/22 Fara Williams interview: Women’s football must address its ‘fat club’ culture (telegraph.co.uk)
The Sportsman 10/6/22 https://www.thesportsman.com/articles/cunningham-proud-of-rugby-league-s-role-in-record-numbers-watching-women-s-sport
Women’s Agenda   https://womensagenda.com.au/latest/womens-super-league-viewing-increases-by-a-massive-34-million-hours/
BBC 25/6/22 Alex Scott: The Future of Women’s Football – four talking points – BBC Sport
SportsPro 28/6/22 Why Euro 2022 and other women’s sports properties present a real opportunity for the industry – Minal Modha- SportsPro (sportspromedia.com)
InsideWorldFootball 1/7/22 https://www.insideworldfootball.com/2022/06/13/fifa-targets-big-spending-uk-tv-market-womens-world-cup-rights/

Sports Pro, 28 June 2022
WST quoted in “Why women’s sport is the real opportunity for broadcasters and sponsors”. Read here.

BBC Sport, 27 June 2022
WST research quoted in “The Future of Women’s Football – four talking points”. Read here.

Female First, 16 June 2022
“We need more role models in women’s sport”. Sophie Carrigill on the future of women’s sport and the sportsperson she admires. Read here.

Sports Pro, 8 June 2022
UK women’s sport viewership increases 140% – read about our research here.

BBC Sport, 8 June 2022
Women’s Super League viewing hours have had a “near fourfold” increase from last season, according to new figures by the Women’s Sport Trust (WST). Read here.

Sports Business Journal, 6 June 2022
Madkour: Women’s sports is the story in 2022 — and here’s why – read here.

Vitality Netball Super League, 4 May 2022
Loughborough Lightning’s Fran Williams on unlocking her potential – read here.

WST announce a record breaking Q1 for viewership, from 5 May 2022
– Sky Sports here.
– BBC Sport here.
– ITV News here.
– Sports Pro here.
– Sports Business here.
– Digital TV Europe here.
– The Athletic here.
– Leeds Rhino on how exposure is giving new opportunities for sponsorship – here.
– Daily Mail here.
– The Observer here.
– Forty20 magazine – the leading rugby league publication – here.

Unlocked 2022 announced, 21 April 2022
– Sky Sports here.
– England Netball – here.
– BBC Sport – here.
– Runner’s World – here.
– Glorious Magazine – here.
– The Women’s Sport Show – (52mins in) – here
– SkySportsNews TV – live with Brooke Chaplen.
– The Madras Tribune – here
– WesternMedia – here
– MSN.com – here
– YahooStyle – here
– Somerset ASA – here

The BMJ, 14 April 2022
Exercise the miracle cure, but government must step up the action. Read here.

BBC Sport, 9 April 2022
Unlocked athletes come together to support the Women’s Six Nations event in Gloucester – see here.

The Women’s Sport Show, 9 April 2022
Ebony Rainford-Brent interviews Marilyn Okoro and Siobhan Prior on the BBC London women’s sport show to celebrate our Unlocked programme at the Women’s Six Nations. Listen here (from circa 43.00)

Telegraph, 25 March 2022
Speaking out on equal prize money – read here.

Broadcast Sport Conference, 17 March 2022
A presentation from the Women’s Sport Trust revealing stats around the growth of women’s sport on TV – details here.

The Sun, City AM, Campaign Magazine – Feb/March 2022
Further mentions of our visibility research:
The Sun – here
Campaign – here
City AM – here

TVB Europe, 10 March 2022
How broadcasting’s cloud-based future can help women’s sport find a larger audience – read more here.

Include Summit, 9 March 2022
WST Trustee chairs a panel of three Unlocked athletes – ‘Progress to Parity’ – to discuss diversity and inclusion within sport. Watch here.

LTA, 8 March 2022
Highlighting the search visibility bias follows work the LTA has started to do itself to deliver a more gender equal balance of coverage across its own social media channels and website, with that work recently being highlighted by the Women’s Sport Trust as an example of best practice for sports governing bodies. Read more here.

Mad Fest London, 18 February 2022
The Unstoppable Rise Of Women’s Sport And The T-Junction Ahead – read here.

The Women’s Sport Show, 19 February 2022
Ebony Rainford-Brent takes a look at the role women play in sport. Listen here.

Sports Business, 14 February 2022
Women’s sport more visible than ever, but it still needs to build repeat viewership – With 2022 promising one of the most exciting women’s sports calendars in history, ⁦WST Trustee ⁦Chris Hurst⁩ examines where the growth opps are for the industry. Read here.

The Women’s Sport Show, 12 February 2022
Ebony Rainford-Brent takes a look at the role women play in sport.Sue Anstiss joins her to talk about our latest research. Listen here.

UP225 What Just Happened: Two Circles buys Livewire Sport, 12 February 2022
In this podcast Two Circles founder Gareth Balch comments on how he wants to work with organisations like the Women’s Sport Trust (last 10 mins) – listen here.

Women’s Sport Trust publishes report on 2021 visibility, 8 February 2022
The Guardian – here.
BBC Sport – here.
Reuters – here.
Sky Sports – here.
Broadcast Now – here.
The Standard – here.
Yahoo Sport – here.
Sports Business – here.
LTA – here.
Marketing Week – here.
BBC London Radio (from 1.40m) – here.
iSportConnect – here.
Sports Pro – here.
Talksport – here.
The Independent – here.
BBC Sports Desk – here.

Sports Pro, 29 January 2022
Major events, commercial attention and growing audiences: What does 2022 hold for women’s sport? Read here.

BBC Sounds, 12 January 2022
Tammy Parlour (CEO and co-founder of WST) joins the BBC’s LGBT Sport Podcast to look at the charity’s growth, the difference it’s made, and her own personal journey. Listen here.

The Week, 3 December 2021
Sporting inspiration – Shaunagh Brown and the Unlocked programme – see here.

iSportConnect, 24 November 2021
After a recent Women’s Sport Trust report looked at the status of media coverage received by women’s sport, Richard Brinkman looks at the viewers it should be targeting and says that it must avoid following some of the past mistakes made by men’s sport. Read here.

Telegraph, 12 November 2021
This article discusses the audience figures for the WSL, and quotes WST research. Read here.

Glorious Magazine, 11 November 2021
How female athletes have excelled beyond their sporting arena to become advocates for change. Glorious on the athletes and the leaders in sport supporting them to make change through our Unlocked programme. Read here.

iSportConnect, 10 November 2021
Richard Brinkman shares his thoughts on one of the most recent reports looking at the media coverage of women’s sport. Read here.

The Independent, 9 November 2021
Women’s Sport Trust ambassador Kate Richardson-Walsh believes on Eddie Jones recent comments – read here.

Sports Pro, 2 November 2021
‘We’re fixing millennia of sexism’: Rethinking women’s sports marketing – read more.

Sports Pro, 2 November 2021
‘I like to feel we can do it differently’: What if women’s sport went its own way? – read more.

Unofficial Partner Podcast, 29 October 2021
Chris Hurst (sports consultant and WST board member), Victoria Cotton (BBC Sport, Executive Producer – Live Streaming) and Jo Osborne (Sky Sports, Executive Producer) discuss WST’s recent visibility data. Listen here.

Sports Pro, 28 October 2021
A new study commissioned by the Women’s Sport Trust has revealed that UK broadcast audiences for women’s sport are set to reach a new record annual total in 2021. Read more here.
Also featured in Leaders digest.
on BBC Sport – here.
on Broadcast Sport – here.

Sports Industry Group, 24 August 2021
The Women’s Sport Trust (WST) has announced Ugo Monye as a new member of its Board of Trustees. Read here.
Also in Digital Sports here.

My Weekly Special, August 2021
CEO Tammy Parlour talks about Women’s Sport Trust and the Unlocked programme features as My Weekly’s campaign of the Month. Read here.

Healthy Magazine, August 2021
Trustee, Sue Anstiss on the effect of the pandemic on women and girls playing sport – read here.

MediaTaninment Finance, 19 July 2021
Are women’s sports starting to score big in sponsorship? – read here.

inews, 13 July 2021
England’s Euro 2020 success could boost women’s football, sports bodies say – read here.

BBC Woman’s Hour, 31 May 2021
Trustee, Zarah Al-Kudcy, and Unlocked athlete Emily Defroand join the panel to discuss some of women’s most recent sporting successes and how to maintain this momentum. Listen here.

Marketing Week, 21 May 2021
WST Trustee, Michael Inpong, on Müller’s strategy to put female voices at the heart of its pre-Olympics push – read here.

Sport Industry Awards, 20 May 2021
WST’s Unlocked programme was shortlisted for the Sport Industry Awards 2021 – for the Tessa Jowell Community Award in association with Aberdeen Standard Investments: Women’s Sport Trust – Unlocked. Here.

BBC Radio London, 24 April 2021
Athlete Mhairi Maclennan and Trustee Laura Weston talk about the Unlocked programme with Jeanette Kwakye on The Women’s Sport Show – listen here.

Independent, 24 April 2021
WST research , Closing the Visibility Gap, cited in Women’s Six Nations article – read here.

Unofficial Partner Podcast, 20 April 2021
Tammy Parlour, Chief Executive and Co-Founder of the Women’s Sport Trust and fellow trust board members Zarah Al Kudzy, head of commercial partnership development at Formula One and sports PR expert Laura Weston talk about WST’s Closing the Visibility research. – here.

BBC Sport, 20 April 2021
Women’s sport in the UK has the ability to generate £1bn in annual revenue by 2030 but needs the visibility to succeed, according to a new study by Women’s Sport Trust. Read here.
Also in Sports Industry Group – here.
The Guardian here.
Sky Sports here.

Sport industry Group, 12 April 2021
After launching the 2021 edition of its Unlocked programme, Women’s Sport Trust Co-Founder and CEO, Tammy Parlour (pictured below), looks at how the experiences of elite sportswomen can be key in driving future growth in women’s sport. Read here.

JTA Associates, 9 April 2021
For empowering female athletes to unite and unlock the future of women’s sport, the WST ‘Unlocked’ programme is JTA Communicator of the Week – read here

Glorious Magazine, 9 April 2021
Unlocking the future of women’s sport – read here.

Celebrating the Launch of Unlocked 2021, 7 April 2021
– BBC Sport
– Sky Sports News
– Sports Industry Biz
– Lawn Tennis Assn
– GB Hockey
– England Netball
– St Helen’s Star
– Yacht Racing
– Surfing England
– Ladies European Tour
– Cricket
– Golf
– Hockey Paper
– Track and Field
– British Rowing
– Give me Sport
– British Athletics
– Sailing World
– Sport Periodical (Italy)
– British Canoeing
– British Sailing Team
– The Voice

Topodium Group, 25 March 2021
From high level cultural shifts, to her consideration for grassroots businesses, WST Co-founder Tammy Parlour MBE discusses women’s sport with Topodium Group – listen here.

The Stylist, 24 March 2021
The Stylist highlights 5 women’s sport event to watch, and leads with our research into editorial coverage. Read here.

Guardian, 27 February 2021
A new membership platform called Glorious brings together celebrated writers, photographers, illustrators and filmmakers to focus on diverse stories in women’s sport through an art and culture lens, in partnership with the Women’s Sport Trust. – read here.

Reuters, 12 February 2021
CEO Tammy Parlour comments on resignation of Yoshiro Mori – read here.

Reuters, 5 February 2021
CEO Tammy Parlour comments on sexist comments by Tokyo Olympics chief Yoshiro Mori – read here.

Unofficial Partner, 8 January 2021
This episode discusses the recent incident involving England footballer turned media pundit Karen Carney and Leeds United, the newly promoted Premier League club. Laura Weston, a board member of the Women’s Sport Trust and a former director of the sport and entertainment agency Iris gives her opinion. Listen here.

Sports Industry Group, 17 December 2020
Coverage of our Ambition Report. Read here.

BBC Radio London, 18 December 2020
CEO Tammy Parlour joined Jeanette Kwakye on the Women’s Sport Show to discuss the Ambition Report – details here.

BBC Newsround, 10 November 2020
Comments on girls RTCs being closed. Read here.

Sports Insight, 16 December 2020
“The Women’s Sport Trust has launched the Ambition Report, an unprecedented, bold initiative with tangible recommendations for the future of women’s sport.” Read here.

The Stylist, 7 September 2020
Honest and raw about how sexism in sport and trolling is affecting female athletes. Read here.

The Drum, 13 October 2020
WST was number 14 of The Drum’s 24 “examples of times when our industry demonstrated its remarkable talent for solving problems.” Read here.

BBC Radio 4 Woman’s Hour, 10 August 2020
CEO and Co-founder, Tammy Parlour, discusses the BBC Sport survey into elite British sportswomen. Download here.

Sky Sports, 12 August 2020
CEO Tammy Parlour joined Sky Sports for a live Women’s Sport Debate show to look at how the trajectory of women’s sport has been impacted by COVID-19, whether this period of time could provide opportunities for women’s sport and what the next steps must be. Immediately following the debate, Trustee, Sue Anstiss joined the conversation on a second show ‘Women’s Sport Debate: The Reaction’ which delved further into the issues discussed and address. Details here.

BBC Sport, 10 August 2020
Women’s Sport Trust provides views on BBC Sport survey into elite British sportswomen – read here.

The Drum, 14 July 2020
Amid the sport shutdown, the Women’s Sport Trust found a space to tell the unique stories of athletes from a wide range of backgrounds and use community to drive change. Post-lockdown, it hopes a so-called ‘invisible summer’ for women’s tournaments won’t hinder the progress already made in unlocking the value of women’s games for fans and sponsors. – access here.

Huff Post, 26 June 2020
Women’s Sport Has Gone Missing This Summer. Should We Be Worried? : Women’s Sport Trust and Women in Sport share their different perspectives on the current situation. Read here.

The Drum, 3 July 2020
The Drum sits down with the Women’s Sport Trust, F1 and team GB hockey player Emily Defroand to discuss unlocking the potential of women’s sport post-lockdown – access here.

BBC SPORT, 13 June 2020
Evie Toombes: Showjumper with Paralympic dreams on life-changing surgery & invisible illnesses. Evie is part of the #Unlocked campaign. Read here.

Guardian, 15 June 2020
Britain’s best in the open water shares her experiences of racism in swimming and how she is breaking barriers for black people to take up the sport – Alice Dearing is part of the #Unlocked campaign. Read here.

Telegraph, 12 June 2020
‘We must not let the narrative turn negative’ — listening in on the Women’s Sports Trust. Read more here.

Leisure Net Soultions, 3 June 2020
WST Trustee, Sue Anstiss MBE, talks about how hard sport has been hit by Covid-19 and what the future holds. Click here.

English Institute of Sport, 27 Mat 2020
EIS Performance Lifestyle Advisor Emma Mitchell & Women’s Sport Trust Unlocked campaign – read here.

The Guardian, 25 May 2020
Getting girls active is key to women’s sport future, say players and coaches
Athletes and administrators warn that gains at the top will be lost if attention is not paid to the grassroots. This article features two athletes on our #Unlocked programme. Read here.

Daily Mail, 21 May 2020
Sportsmail spoke to several players, coaches, administrators and campaigners (including Women’s Sport Trust) about fears that women’s sport might be left behind in lockdown. Read here.

The Guardian, 24 May 2020
Covid-19 has rocked women’s sport but its future remains bright. Sean Ingle talks to Women’s Sport Trust about the challenges and opportunities brought by coronavirus. Read here.

InSport Education, 24 April 2020
The Impact of Coronavirus on Women’s Sport – InSport Education Weekly Webinar – talking to WST Trustee Zarah Al-Kudcy. Listen here.

BBC Sport, 9 May 2020
Amy Conroy: GB wheelchair basketball player drawing on experience to get through lockdown. Read here.

The Sun, 8 March 2020
Sarah Arnold and Clare O’Reilly here join with charity the Women’s Sport Trust’s #unlocked campaign to shine a light on their experiences. Read here.

Campaign Magazine, 6 March 2020
Coverage in The Sun on Sunday will be dedicated to International Women’s Day this weekend – the first time a tabloid has focused an entire edition on celebrating women, according to the newspaper.
The edition will feature interviews with athletes from the Women’s Sport Trust, as well as inspirational stories from some of Britain’s leading women, with dedicated coverage running on the front page and across news, features and Fabulous magazine. Continue reading here.

The Drum, 6 March 2020
The Sun is releasing a special edition on Sunday dedicated to International Women’s Day – a first for a tabloid. Throughout the paper, there will be interviews with athletes from our #UNLOCKED campaign. More info here.

Marketing Week, 12 February 2020
Marketers have finally woken up to the power of women in sport. Read more here.

BBC Sport, 8 January 2020
Women’s FA Cup: Why is prize money over 100 times smaller than men’s competition? Read the article here.

#UNLOCKED Launch
On 16th January 2020 we launched our unlocked campaign which appeared across multiple media platforms including:

CNN News, 18 December 2019
Fallon Sherrock becomes first woman to beat a man at PDC world darts. WST comments on a “moment in history”. Read the article here.

Eurosport, 20 December 2019
Mikaela Shiffrin, talk about equal pay within skiing and what means for sport as a whole. Women’s Sport Trust were asked to comment – read here.

Marketing Week, 21 October 2019
All female motorsport W-Series revs up it’s pursuit for sponsors. Read the full article here.

Marketing Week, 18 September 2019
While brands from Visa to Coca-Cola fought for a piece of the women’s football action during the summer’s World Cup, now is the time for clubs to capitalise on the attention to achieve a sustainable future. Read more here. Article includes stats from our recent research into digital coverage.

BBC Breakfast, 7 July 2019
Trustee Kate Dale spoke re the impact of the World Cup.

Nick Ferrari Show. LBC, 9 July 2019
Trustee Suzy Levy discussed the complexities of the Equal Pay debate.

Marketing Week, 3 July 2019
From empowerment to performance: Why brands need to shift the narrative around women’s sport. Read more here. 

BBC Radio 4 – You and Yours, 2 July 2019
What’s stopping you from playing sport? Panel includes WST Board Director, Laura Weston. Listen here.

Marketing Week, 1 July 2019
How brands can level the playing field for women in sport
An unprecedented number of brands are jumping into women’s sport sponsorships, but are they doing enough to advocate for female athletes or just benefitting from the wave of popularity? Read more here. 

The Sunday Times, 24 March 2019
Time for sport to show women the money.
“Real, long-term change will only occur when all the elements align — media coverage, spectator numbers and funding. They feed each other and eventually we will reach a tipping point and a real shift will happen. We’re currently witnessing significant positive change in all these areas, and this is ahead of a massive summer for women’s sport. This might be the time.” says a WST Spokesperson.
Read the article here.

Management Today, 27 Feb 2019
What it really takes for men to champion gender equality
WST Co-founder, Jo Bostock and five other women give their advice on how to make 2019 the year every man can become his very own male Agent of Change. Read the article here.

Forbes, 2 November 2018
Why Women’s Sports Sponsorship Is An Opportunity Brands Are Missing
Brands are missing out on reaching valuable new audiences by shying away from sponsoring women’s sports.
Read the article here.

Marketing Week, 6 December 2018
2018 year in review: It’s been a good year for…
Marketers have enjoyed a booming year in a number of sectors, whether driving the rising popularity of women’s sport, or responding to fresh brand opportunities provided by big mergers. Meanwhile, fast-fashion retailers have seen soaring sales, but the conversation might be about to change.
Read the article here.

Sky Sportswomen Show, 23 October 2018
Is enough being done to maximize the opportunities in women’s sport and are brands seizing the opportunity to invest? Watch the whole show on Sky Sports On Demand. Sportswomen is live every Tues on Sky Sports News at 11.30am

BBC Radio 5 Live, 3 August 2018
Eleanor Oldroyd and Goldie Sayers discuss WST ‘Real Value of Women’s Sport’ event at c 11.50 – listen here.

Sport Industry Group, 10 August 2018
New data shows women’s sport booming – read more here.

The Sunday Times, 15 July 2018
When will England’s world-beating sportswomen get the credit they deserve? Read more here.

Marketing Week, 3 August 2018
With numerous high profile events on the way over the next year, new data reveals a tangible – and gender balanced – interest in women’s sport across the UK. read the article here.

#ShowUp
Sky Sports and the Women’s Sport Trust have partnered to encourage everyone to ‘show up’ and support women’s sport by watching, attending or playing.

    • The Independent, 21 May 2018
      Why it’s time to #ShowUp for women’s sport. Tamsin Greenway announces Sky Sports and WST partnership to encourage people to watch, play and go to women’s sport. Read her article here.

    • KL.FM, 21 May 2018 – read here.

    • Sky Sports, 21 May 2018 – read here.

    • Stylist Magazine, 22 May 2018 – read here.

    • I Newspaper, 22 May 2018 – read here

    • Sports Industry, 22 May 2018 – read here.

    • Marketing Week, 22 May 2018 – read here.

    • Boxing Monthly, 22 May 2018 – read here.

    • On 22 May we conducted over 60 interviews with 10 Sky and WST talent including Tamsin Greenway, Natasha Jonas, Isa Guha, Molly Thompson-Smith and Goldie Sayers. They spoke to publications such as Health and Fitness magazine, The Mixed Zone, Girl Talk magazine, PA, The I, The Radio Times and more…

#BeAGameChanger Awards 2018 – post-event

    • Press Association – Preview feature and breaking news story. 

    • Sky Sports  – Sky Sports News and Sky Sportswomen.

#BeAGameChanger Awards 2018 – pre-event

    • London Live, 1st May 2018

    • Chris Evans Breakfast Show, 25 May 2018 – Danielle Waterman interviewed.

30 April 2018, The Morning Advertiser
To round off proceedings from The Morning Advertiser’s Maximising Sport in Pubs Conference, MatchPint co-founder Dom Collingwood chaired a round-table discussion on the growth in women’s sport and why it matters for pubs. WST Trustee Laura Weston was part of that discussion. Read more here.

England Rugby partners with Women’s Sport trust – Various, 8 March 2018

    • Interview with RFU development director Steve Grainger on talkSPORT.

    • The Telegraph – see image

    • Sport Industry Daily – read here.

    • Inside the Games – read here.

    • 4 the Love of Sport – read here.

The Independent, 25 February 2018
True stories of women athletes have been severely lacking from the cinematic landscape but with the releases of ‘I, Tonya’, ‘Battle of the Sexes’ and the forthcoming wrestling film, ‘Fighting with My Family’ starring Florence Pugh, things are changing. Read the story here.

WST Statement on F1
Various, 25 January 2018
WST tweeted and commented on Formula 1 deciding to stop using ring girls.

    • Motorsport magazine – here.

    • BBC Sport – here.

    • Sky Sports – here.

    • Digital Spy – here.

    • ABC News – here.

    • New Zealand Herald – here.

    • Good Morning Britain – here.

    • Evening Standard – here.

    • Guardian – here.

8 February 2018, Marketing Week
Marketing week interview WST Trustee Laura Weston on brand sponsorship opportunities of the women’s sport sector. Read the article here.

Various, 24 January 2018
WST commented on the appointment of Phil Neville as manager of the England Women’s Football Team. Read our full statement here. Parts of this statement appeared in the following places:

    • BBC Radio Five Live News

    • Guardian article here.

    • Eurosport article here.

    • Belfast Telegraph here

    • Washington Post here.

    • The New Indian Express here.

Various, 24 January 2018
WST commented on the use of “Grid Girls” and tweeted about the Professional Darts Corporation deciding to no longer use walk-on-girls. Following a huge public response, WST released a follow-up statement. Parts of these statements and tweet appeared in the following places:

    • BBC Sport – here.

    • Guardian – here.

    • World Boxing News – here.

    • The Irish Sun – here.

    • Huffpost – here.

England Rugby, 15 December 2017
Sue Day, former England rugby captain and one of WST’s founding Trustees, has been appointed as the new chief financial officer of the RFU and to the RFU Board. Read the announcement here.

The Pool, 18 Jan 2017
Just 13 per cent of London’s blue plaque locations commemorate pioneering women. Isn’t it time we changed that? Read more here.

24 November 2017, HuffPost
WST Trustees Sue Anstiss and Kate Dale on how sport is changing and what still needs to shift. Read the article here.

Sports management magazine, Nov/Dec 2017
“Sporting bodies, athletes and teams need to take the time to communicate their commercial value”, says Co-founder Tammy Parlour. Read the article here (pg 38).

16 November 2018, Leisure Opportunities
Seven new trustees have been appointed to the board of the Women’s Sport Trust (WST) as it increases efforts to secure more coverage and funding for female sport. Read more here.

Guardian, 8 November 2017
Girls Active programme is seeking to change how girls engage with schools sport. “The scheme was hailed as the most inspiring national initiative at the Women’s Sport Trust awards this year.” Read the article here.

Getty, October 2017.
Two aspiring sport photographers. Loads of talent. One experience of a lifetime. Read more here about the two women who were chosen earlier this year from a pool of 250 exceptional candidates for a special female-only internship with Getty Images. Developed in partnership with Women’s Sport Trust, Cerno Capital and Canon, the program was designed to encourage women to pursue a career in the mostly male-populated sports photography industry.

Virgin, 9 October 2017
When athlete talks to athlete all kinds of truths are revealed. That was the goal of the #OneChallenge film series, produced by Virgin Money Giving and the Women’s Sport Trust.

    • Read the story on Virgin Money here.

    • Read the story on Virgin here.

9 October 2017
The launch of the Barbarians women’s team is supported by World Rugby and the Women’s Sport Trust, the UK charity using the power of sport to accelerate gender equality.

    • Click here to read BBC Sport article

    • and here for the Wales Rugby Union report.

21 August 2017, isportconnect
With the sustained investment, effort and success within women’s sport over recent years we want to understand more about the thoughts of the sports industry and community – what has been done, what more needs to be done and, of course, the success stories on and off the field of play. Read more here.

Various, 16 August 2017
Launched in conjunction with Women’s Sport Trust, Cerno Capital and Canon, the internship aims to support diversity in the sports industry and contribute to a more positive and varied portrayal in the media of inspirational sportswomen.

August 2017
GB Basketball promote the WST/Getty Images women’s sport collection is during their men’s basketball matches.

Good Morning Britain, 3 August 2017
“Time to stop making meaningless comparisons to men’s sport…”
WST Trustee Sue Day. Listen here.

Times2, BBC, ESPN and others, 2 Aug 2017
Gail Emms column in our Mixed Zone magazine is reported across various media channels. Read ESPN, Mail Online, Telegraph, BBC, Mirror, Times2

ITV News, BBC News, ESPN and others, 29 July 2017
Jordanne Whiley’s exclusive interview with our Mixed Zone magazine is reported across various media channels. Read ITV, BBC, ESPN.

BBC Regional Radio stations, 24 July 2017
Olympian and WST Ambassador Cath Bishop discussed women’s cricket world cup success, football and the work of WST.

Kudos Sport, 17 July 2017
A chat about the Trust and all things women’s sport. Read the interview here.

Waterstones, 15 July 2017
The Blue Plaque Rebellion took over Waterstone bookstores. Time to go shopping for the best stories in women’s sport.

BBC Radio London, 15 July 2017
WST Joint-CEO Jo Bostock spoke to BBC Radio London about the launch of the Blue Plaque Rebellion campaign. Listen here.

BBC, 13 July 2017
The Blue Plaque Rebellion campaign went live at Wimbledon with Judy Murray for the unveiling of a plaque to recognise one of the tournament’s greatest females. Watch the video here.

Palatinate, 17 June 2017
“Richardson-Walsh is an outspoken ambassador for the Women’s Sport Trust, and is determined to make a difference when it comes to gender equality.” Read the article here.

The Telegraph, 19 June 2017
Who has the greatest impact on sport in this country? Top twenty of influential women, compiled by influential women in sport. WST co-founders appear at number 14. Read the article here.

25 May 2017
WST awards debuts at Troxy on the eve of being crowned Best Awards Venue at the inaugural Awards Awards, cementing its position as a venue of choice for awards organisers. Read more here.

1 June 2017, The Voice
The #BeAGameChanger awards continues to grow. Read the article here.

18 May 2017
On the first every blue plaque to women’s football. Watch here. Find out more about Anna Kessel’s Blue Plaque Rebellion campaign here.

The Sun, 15 May 2017
#BeAGamechanger finalist Ruqsana Begum on demolishing barriers and reaching her goals. Read more here.

12 May 2017
Olympic medallist Anna Watkins on sporting game-changers who’ve been honoured for their achievements at the #BeAGameChanger awards. Listen here.

11 May 2017
Goalkeeper Maddie Hinch talks about the impact of Rio gold, and GB Hockey team nomination for the #BeAGameChanger awards.  Listen here.

#BeAGameChanger Awards, 11th May 2017

A stage to celebrate role models, 6 May 2017
Minerva Rowing founder Jane Giddins and WST Trustee Sue Day talk about the upcoming #BeAGameChanger awards.

10 May 2017
This Mum Runs founder Mel Bound and WST Trustee talk about the upcoming #BeAGameChanger awards. Listen here.

11 May 2017
Alex Danson talks to Chris Evans about Rio Gold and her #BeAGameChanger Sporting Role Model nomination. Listen here.

abn Radio, 6 May 2017
Rodney Hinds interviews Michelle Moore about the #BeAGamechanger Awards.

The Voice, 5 May 2017
What a year it’s been for Ghana-born sports broadcaster Benny Bonsu.Named as one of Okay Africa’s 100 Infl uential African Women and shortlisted for the Women’s Sport Trust Media Individual of the Year for the #BeAGameChanger Awards, this week she talks to the Voice of Sport’s Michelle Moore. Read the article here.

The Voice, 6 April 2017
Awards like these are important in showcasing positive role models in sport and business. They shine a light on phenomenally talented athletes and people working in sport to create change and redress inequalities; thus helping to increase the number and quality of stories in the media, showcasing strong female role models. Read more here.

London Live, 18 April 2017Michelle Moore on London Live. Talking to Alex Beard about the #BeAGameChanger vote.

Marketing Week, 8 March 2017
Marketing Week round-up all the brand activity around International Women’s Day that looks to inspire, celebrate or support women and girls, featuring our partnership with Getty Images. Read here.

Pinsent Masons, 19 February 2017
WST co-founders chosen to be part of an exhibition celebrating the unsung heroes of LGBT History for their work in women’s sport. Read more about the exhibition here. See a pdf of the exhibition here.

Campaign, 8 March 2017
Getty Images’ Rebecca Swift is optimistic about how women will continue to be depicted in imagery. Read more here.

Sports Insight magazine, 16 Feb 2017
Mel Berry looks at the profile of women in sport and how their imagery is being used in the industry.
Read the article here.

Sky Sports, 22 November 2016
WST Trustee and ex-England Rugby Captain Sue Day talks about homophobia and sexism in women’s sport. Watch a clip here.

Photography Blog, 2 February 2017
The internship, which is offered in partnership with Women’s Sport Trust, Cerno Capital and Canon, will be a paid position in Getty Images’ London office and will run for one year from July 2017.

In Style Magazine, 25 Ocotber 2016
Read more here.

Outside Magazine, 21 Ocotber 2016
Read more here.                                   

Newsweek, 7 Ocotber 2016
Almost all females aged between 11 and 21 agree that women are judged more on appearance than ability. Read more here.

The Pool, 7 Ocotber 2016
Getty Images have teamed up with Women’s Sport Trust to tackle the sexist ways sporting women are portrayed in the media. Read more here.                                  

At an event hosted by the BBC as part of Women’s Sport Week in October 2016. Our #hashtag for the evening #CallTheShots trended at number 2 in the UK.


This is Money via The Mail on Sunday, 15 May 2016
The Women’s Sport Trust, the charity behind the second #BeAGameChanger Awards held last week, has said investing in women’s sport is an opportunity that firms will be ‘kicking themselves’ for not taking up in five or ten years’ time. Read more here / and here.

Sport Magazine, 17 May 2016
At last week’s Women’s Sport Trust #BeAGameChanger awards, Sport spoke to Microsoft’s Director of Sports Business Development, Stewart Mison about how digital is changing the face of sport. Read more here.

Sport Magazine, 20 May 2016
Editor’s congratualtions to #BeAGameChanger Journalist of the Year Award winner, Sarah Shepard.

The Mirror, 14 May 2016
Andy Murray has taken time out from the Italian Open to receive a prestigious sports award. “I’ve been called a feminist. If being a feminist is making sure that a woman is treated like a man, then I’m OK with that.” Read more here. 

BBC Sport, 12 May 2016
Speaking at the Women’s Sport Trust Awards, Connor told BBC Sport: “It’s no good just having an elite game. Read more here. 

BBC Sport, 12 May 2016
We’re live at the Women Sport Trust #BeAGamechanger Awards with Gail Emms – over 31,000 views. Watch here. (note – sound kicks in after 90 secs)

The Sunday Mirror, 8th May 2016
Speaking ahead of the #BeAGameChanger Awards, WST Patron Kelly Smith discusses upcoming FA Cup final.

#BeAGameChanger is the number 1 (non-promoted) trending hashtag on twitter & trends for over 6 hours

20 April 2016
WST spokesperson Michelle Moore talks women’s sport and role models  in The Voice Newspaper and on London Live News.

The Times, 21 April 2016
“It takes courage for individuals, sports editors and organisations to do things differently and take risks…”says former England rugby captain and WST Trustee Sue Day.

Twitter, 16 March 2016
The announcement of the shortlists for the Women’s Sport Trust’s #BeAGameChanger Awards 2016 trended on Twitter in the UK for over 4 hours and reached over 5 million accounts.

The Independent, 8 November 2015
Women’s Sport Trust wants to raise media coverage and encourage global brands to back women’s sport. Underlining the importance of role models and the media in shaping aspiration, he said: “If we can’t read or watch the success of our female athletes how can we expect to create a better landscape for diversity in sport?” Read more here.

Glamour Magazine, November 2015
No.2 Clare Balding’s speech at the Women’s Sport Trust #BeAGameChanger event: “When they look back at women’s sport, this will be the year it change…”

The UK Event Awards rewards the very best events, organisers and industry suppliers in the country.

Winner – Scheme of the Year
Commendation – Charity Event of the Year

UK Event Awards, 2 December 2015. 

Health & Fitness Magazine, October 2015
Olympian, journalist and Women’s Sport Trust trustee Janette Kwakye speaks to Health & Fitness magazine about how women’s sport in the UK is changing. Read the article here.

The Independent, 14 June 2015
Men’s sport does not offer the same value for money to potential sponsors.
“Jamie Brookes, trustee of the Women’s Sport Trust, says women’s sport is significantly cheaper to access than men’s by “a factor of about 30”. Yet, he says, as far as value goes, “you are getting the same strength of characters, calibre, work ethic and connection to the community”. And those are all aspects of the sector that are of huge value to businesses.” Read the full article here.

BBC Sport, 4 June 2015
More than 40% of elite sportswomen in Great Britain have experienced sexism but only 7% have reported it, according to a survey conducted by BBC Sport. Women’s Sport Trust Trustee, Jamie Brookes, and others share some thoughts. Read/listen here.

The Voice,  2 June 2015
MERCY BROWN is set to represent Great Britain at the International Weightlifting Federation (IWF) Junior World Championships that begin in Wroclaw this month. Last month Brown took a break from her studies at the University of Loughborough to join an intergenerational panel at the Women’s Sport Trust’s #BeAGameChanger Awards where she spoke alongside Olympic gold medallists Lizzy Yarnold and Nicole Cooke, as well as former England cricket captain Baroness Rachel Heyhoe-Flint. Read more here.

BBC Sport, 2 June 2015
At London 2012, Nicola Adams became the first female to win an Olympic boxing gold medal. As part of Women’s Sport Week , Adams – recently awarded Role Model of the Year by the Women’s Sport Trust – talks about the impact successful sportswomen can have on the lives of others and explains why it’s important for women to be inspired by other women. Read more here.

The Voice, 19 May 2015
History making boxer on her future ambitions. Watch the video here.

The Voice, 16 May 2015
Women’s sport comes under a positive microscope

#BeAGameChanger Awards trended on twitter at Number one, and was viewed almost 6 million times.

Sky Sports, 15 May 2015
Alphonsi and Spencer were speaking at the 2015 Women’s Sport Trust #BeAGameChanger awards in central London on Thursday night. They were part of a star-studded guest list including Olympic skeleton champion Lizzy Yarnold, former England cricketer Rachel Heyhoe-Flint and current Test and One Day captain Charlotte Edwards. Read more here.

Telegraph, 15 May 2015
Sport England’s ‘This Girl Can’ campaign has won a Women’s Sport Trust award for its depiction of ‘real women’, as boxer Nicola Adams bags the best ‘Sporting Role Model’ gong. Read more here. 

The Pool, 15 May 2015
Britain’s female sporting elite attended the inaugural Women’s Sports Trust Be A Game Changer Awards last night. Is women’s sport finally getting its turn in the sun?

Telegraph, 14 May 2015
Women’s sport is stuck in a horribly vicious circle – the media don’t showcase it, so companies don’t sponsor it and would-be fans never see it. Something’s got to give, writes Emma Barnett. Read more here. 

May – August 2014
Since our #BeAGameChanger event in May we’ve had lots of great media coverage for the work of the Women’s Sport Trust. Download a pdf of some of the best bits here.

BT Sport, 12 August 2014
England hockey captain Kate Richardson-Walsh reflects on Commonwealth Games and looks to the future of women’s sport in the UK. Read the her column here.

BT Sport, 4 August 2014
BT Sport is building on its investment in women’s sport by becoming a media partner of leading charity, the Women’s Sport Trust. Read the article here.

The Times, 23 June 2014
Matthew Syed talks to Jo Bostock about the reaction to Amélie Mauresmo’s appointment as Andy Murray’s coach. Read the article here. 

The Times, 13 June 2014
Judy Murray evoked a rather striking metaphor when she gave a rousing speech in London last month at the Women’s Sport Trust event, writes Matthew Syed. Read the article here. 

First News, 7 June 2014
Hundreds of people from the media, sport and business were brought together to raise the profile of women’s sport last week.

Waitrose Weekend Magazine, 5 June 2014
Clare Balding writes about the #BeAGameChanger event and the importance of sponsorship involvement in women’s sport.

Good Housekeeping Magazine, 3 June 2014
Alice Arnold writes of the recent Women’s Sport Trust #BeAGameChanger event featuring England Captains from football, rugby, cricket and netball.   Read the article here.

BT Sport, 30 May 2014
Where women were once opening the curtains, they are now opening the bowling and thanks to the Women’s Sport Trust, more change is on the way, reports Sue Mott. Read the article here.

Sky Sports News, 29 May 2014
Katy McLean, Steph Houghton, Charlotte Edwards, Pamela Cookey and Judy Murray talk about the impact the Women’s Sport Trust is having on women’s sport. Click here to watch the video.

Evening Standard, 23 May 2014
On Wednesday in London #BeAGameChanger kicks off to promote women’s sport. We spoke to England cricket captain Charlotte Edwards, rugby skipper Katy McLean and Pamela Cookey, who leads England’s netballers, about the changes they have seen. Read the article here.

My Family Care, 11 February 2014
True role models are people just like us, believes WST Co-founder Tammy Parlour. She says we need to see people like ourselves achieving to realise that we can do it too
Read the blog here. 

Guardian, 9 January 2014
A new grant-giving body run entirely by volunteers aims to encourage participation in women’s sport, from the grass roots to elite level. Read the article here.

BBC News, July 2013
WST Co-founder, Jo Bostock,  interviewed on whether it matters that a club which excludes women is hosting golf’s most prestigious tournament.

2 July 2013
A short introduction to the Women’s Sport Trust. Read the article here.

Metro, 2 July 2013
Read the article here.

Metro News, 2 July 2013The Women’s Sport Trust has plenty of athlete supporters who wouldn’t be where they are today without some powerful role models. Here, a selection name their greatest inspirations. Read the article here.

Sky Sports News, July 2013

The Telegraph, 23 July 2013
Olympic gold medallist and mum-to-be Anna Watkins tells Kathryn Dobinson how the new Women’s Sport Trust can boost participation in women’s sport. Read the article here.