Broadcast audiences grow significantly year-on-year for women’s sport following Women’s Euros success

LONDON, UK, 6th September — Latest figures from the Women’s Sport Trust reveal that TV audiences for women’s sport have doubled so far this year: the average time per person viewing…

Continue ReadingBroadcast audiences grow significantly year-on-year for women’s sport following Women’s Euros success

Lionesses most watched sports programme in 2022: further records expected to be broken at Sunday’s final

LONDON, UK, 28th July — The Women’s Sport Trust has praised the visibility achieved by England women’s footballers during the UEFA Women’s Euro 2022 that has put a huge spotlight on…

Continue ReadingLionesses most watched sports programme in 2022: further records expected to be broken at Sunday’s final

New research by the Women’s Sport Trust reveals unprecedented viewership for the Barclays FA WSL 2021/22 season

Growing habits in repeat viewership of women’s sport LONDON, UK, 8th June — New figures* from the Women’s Sport Trust (WST) show that there was a near four-fold increase in viewing…

Continue ReadingNew research by the Women’s Sport Trust reveals unprecedented viewership for the Barclays FA WSL 2021/22 season

New research reveals women’s sport will reach £1BN revenue if female athletes and teams are made more visible

‘Closing the Visibility Gap’ is the result of the largest nationally representative survey of UK women’s sport fans; hundreds of hours of one-to-one interviews with sport executives from leading sport governing bodies, teams, broadcasters, sponsors and athletes; and a comprehensive audit of women’s sports coverage on owned and earned digital media channels.

Continue ReadingNew research reveals women’s sport will reach £1BN revenue if female athletes and teams are made more visible