Latest research from Women’s Sport Trust delves into visibility and fandom of women’s sport in 2023

Research produced by the Women’s Sport Trust shows women’s sport is reaching a community of fans in the UK, on TV and digital channels, who are more engaged than ever before.…

Continue ReadingLatest research from Women’s Sport Trust delves into visibility and fandom of women’s sport in 2023

An unprecedented year for international women’s competitions as new audience figures show growth across major sports

Latest figures from the Women’s Sport Trust have revealed that major international women’s sporting events have continued to drive record-breaking audience figures with viewers watching for 9 hours and 58 minutes…

Continue ReadingAn unprecedented year for international women’s competitions as new audience figures show growth across major sports
Read more about the article Data shows highest viewing time on record for women’s sport as FIFA women’s world cup attracts a younger, more female demographic
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Data shows highest viewing time on record for women’s sport as FIFA women’s world cup attracts a younger, more female demographic

LONDON, UK, 14th September — The Women’s Sport Trust has revealed that people in the UK are watching more women’s sport than ever before on TV with average time spent watching…

Continue ReadingData shows highest viewing time on record for women’s sport as FIFA women’s world cup attracts a younger, more female demographic

New Women’s Sport Trust partnership with The R&A reveals women’s sport fans feel underserved despite record-breaking viewing figures

LONDON, UK, 19th June — A new study from the Women’s Sport Trust has found that women’s sports fans in the UK feel underserved by the content available to them despite…

Continue ReadingNew Women’s Sport Trust partnership with The R&A reveals women’s sport fans feel underserved despite record-breaking viewing figures

Unprecedented audiences watch women’s sport as major properties break TV viewing figure records at the start of 2023

LONDON, UK, 18th May — The Women’s Sport Trust has revealed that the first four months of 2023 brought record TV viewership for women’s sport in the UK.20.6 million people, according…

Continue ReadingUnprecedented audiences watch women’s sport as major properties break TV viewing figure records at the start of 2023