RESEARCH FROM WOMEN’S SPORT TRUST REVEALS 2021 WAS A RECORD-BREAKING YEAR FOR WOMEN’S SPORTThe Hundred and WSL drive more viewers to women’s sportLONDON, UK, 8th February — Today, leading women’s sports…
Understand the current media exposure, consumption, and audience of women’s sport in the UK, and the opportunities for growth. With women’s sport evolving at a rapid pace – there is a…
‘Closing the Visibility Gap’ is the result of the largest nationally representative survey of UK women’s sport fans; hundreds of hours of one-to-one interviews with sport executives from leading sport governing bodies, teams, broadcasters, sponsors and athletes; and a comprehensive audit of women’s sports coverage on owned and earned digital media channels.