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New brand decision maker research from the Women’s Sport Trust reveals women’s sport sponsorship set for continued growth

4 in 5 brand decision makers say they are likely to invest in women’s sport sponsorship  in the next three yearsDomestic club teams, women’s football and female athletes seen as the…

Continue ReadingNew brand decision maker research from the Women’s Sport Trust reveals women’s sport sponsorship set for continued growth

Women’s Sport Trust appoints new Chair and Trustees to build on unprecedented opportunity across the industry

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The Women’s Sport Trust (WST), the charity at the forefront of driving change within the sports industry, has appointed Suzy Levy as its new Chair of Trustees.  Levy, a prominent social…

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Team GB female athletes dominate on social media in Paris as Games are dubbed the first ‘Tik Tok Olympics’

Latest research on the visibility of women’s sport by the Women’s Sport Trust has highlighted the golden social media skills of Team GB’s female athletes as they dominated ‘views’ in Paris…

Continue ReadingTeam GB female athletes dominate on social media in Paris as Games are dubbed the first ‘Tik Tok Olympics’
Read more about the article Unlocked athletes at Paris 2024
(From L ) Individual Individual Neutral Athlete silver medallist Viyaleta Bardzilouskaya, Britain's gold medallist Bryony Page and Canada's bronze Sophiane Methot celebrate on the podium during the victory ceremony of the women's trampoline gymnastics final during the Paris 2024 Olympic Games at the Bercy Arena in Paris on August 2, 2024. (Photo by Lionel BONAVENTURE / AFP) (Photo by LIONEL BONAVENTURE/AFP via Getty Images)

Unlocked athletes at Paris 2024

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Unlocked Athletes at Paris 2024 The Women’s Sport Trust wants to say a huge congratulations to all the Unlocked athletes who qualified, competed and medaled in the Paris 2024 Olympic and…

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O2, RFU and Women’s Sport Trust launch the UK’s first-ever wearable report to help tackle the gender awareness gap in rugby

O2, Rugby Football Union (RFU) and Women’s Sport Trust (WST) deliver the annual report as part of a long-term study into the visibility of the Red RosesThe joint aim of the…

Continue ReadingO2, RFU and Women’s Sport Trust launch the UK’s first-ever wearable report to help tackle the gender awareness gap in rugby

Latest research from Women’s Sport Trust reveals fans are watching Barclays Women’s Super League matches for longer than ever before

Latest figures from the Women’s Sport Trust, with broadcast analysis from Futures Sport & Entertainment, show that more people in the UK are watching women’s sport and they’re spending more time…

Continue ReadingLatest research from Women’s Sport Trust reveals fans are watching Barclays Women’s Super League matches for longer than ever before

Women’s Sport Trust reveals that the first four months of 2024 brought record TV viewing for women’s sport in the UK

As the Barclays Women’s Super League draws to a close, the Women’s Sport Trust has revealed that the first four months of 2024 brought record TV viewing for women’s sport in…

Continue ReadingWomen’s Sport Trust reveals that the first four months of 2024 brought record TV viewing for women’s sport in the UK