The visibility of women’s sport in 2012 (Jan – June)
Understand the current media exposure, consumption, and audience of women’s sport in the UK, and the opportunities for growth. With women’s sport evolving at a rapid pace – there is a…
We build an evidence-based picture about the growth patterns & obstacles for women’s sport and use this as a catalyst to encourage further development.
Charity Number 1153429
New research reveals women’s sport will reach £1BN revenue if female athletes and teams are made more visible
‘Closing the Visibility Gap’ is the result of the largest nationally representative survey of UK women’s sport fans; hundreds of hours of one-to-one interviews with sport executives from leading sport governing bodies, teams, broadcasters, sponsors and athletes; and a comprehensive audit of women’s sports coverage on owned and earned digital media channels.
How does women’s sport leap to the next level?
Creating a bold, unapologetic and independently successful women’s sport ecosystem. The Women’s Sport Trust has launched the Ambition Report, an unprecedented, bold initiative with tangible recommendations for the future of women’s sport.…
Women’s Sport Trust launches tender process for pioneering new research into the impact of female athletes
The Women’s Sport Trust has launched an ‘Invitation to Tender’ process in order to recruit a research partner. As women’s sport continues to gain momentum, the charity wants to obtain a…
Has the media changed the game for women’s sports coverage?
It was a summer that promised the most high-profile events ever in women’s sport and there was a real commitment from media to make it count. BBC Sport proclaimed that it…
There is a real and growing demand for more women’s sport in the UK
The growing commercial opportunity in women’s sport has long been hard to quantify. As part of a collaboration with Women’s Sport Trust and England Hockey, Nielsen Sports has released data that…
England Rugby partners with Women’s Sport Trust on Onside campaign
England Rugby has today announced that it is partnering with the Women’s Sport Trust for their Onside campaign. The campaign, a Women’s Sport Trust initiative, seed funded by Sport England, is…