We build an evidence-based picture about the growth patterns & obstacles for women’s sport and use this as a catalyst to encourage further development.

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Women’s Sport Trust produces comprehensive industry report into the positive impact of women’s sport sponsorship on brands

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New research from the Women’s Sport Trust has shown the positive outcomes that can be achieved by brands sponsoring women’s sport. The report - developed with the sponsorship consultancy ONSIDE -…

Continue ReadingWomen’s Sport Trust produces comprehensive industry report into the positive impact of women’s sport sponsorship on brands

New Women’s Sport Trust partnership with The R&A reveals women’s sport fans feel underserved despite record-breaking viewing figures

LONDON, UK, 19th June — A new study from the Women’s Sport Trust has found that women’s sports fans in the UK feel underserved by the content available to them despite…

Continue ReadingNew Women’s Sport Trust partnership with The R&A reveals women’s sport fans feel underserved despite record-breaking viewing figures

Unprecedented audiences watch women’s sport as major properties break TV viewing figure records at the start of 2023

LONDON, UK, 18th May — The Women’s Sport Trust has revealed that the first four months of 2023 brought record TV viewership for women’s sport in the UK.20.6 million people, according…

Continue ReadingUnprecedented audiences watch women’s sport as major properties break TV viewing figure records at the start of 2023

Women’s Sport Trust welcomes new report showcasing record attendances

In what has been coined a ‘golden year’ for women’s sport, the Women’s Sport Trust has welcomed the latest research from Two Circles showing record attendance figures for all women’s sport…

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