We build an evidence-based picture about the growth patterns & obstacles for women’s sport and use this as a catalyst to encourage further development.

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Read more about the article Domestic sport and interest in female athletes experience continued growth
LONDON, ENGLAND - MAY 12: Ella Toone of Manchester United Women is subsituted whilst being followed by Steadicam cameraman during the Adobe Women's FA Cup Final match between Manchester United and Tottenham Hotspur at Wembley Stadium on May 12, 2024 in London, England. (Photo by Visionhaus/Getty Images)

Domestic sport and interest in female athletes experience continued growth

London, UK, 6th February Women’s sport in the UK, excluding global tournaments*, achieved its most-watched year ever in 2024, with an impressive 44.7 million viewers tuning in, surpassing the previous record…

Continue ReadingDomestic sport and interest in female athletes experience continued growth
Read more about the article New brand decision maker research from the Women’s Sport Trust reveals women’s sport sponsorship set for continued growth

New brand decision maker research from the Women’s Sport Trust reveals women’s sport sponsorship set for continued growth

4 in 5 brand decision makers say they are likely to invest in women’s sport sponsorship  in the next three yearsDomestic club teams, women’s football and female athletes seen as the…

Continue ReadingNew brand decision maker research from the Women’s Sport Trust reveals women’s sport sponsorship set for continued growth
Read more about the article Team GB female athletes dominate on social media in Paris as Games are dubbed the first ‘Tik Tok Olympics’

Team GB female athletes dominate on social media in Paris as Games are dubbed the first ‘Tik Tok Olympics’

Latest research on the visibility of women’s sport by the Women’s Sport Trust has highlighted the golden social media skills of Team GB’s female athletes as they dominated ‘views’ in Paris…

Continue ReadingTeam GB female athletes dominate on social media in Paris as Games are dubbed the first ‘Tik Tok Olympics’
Read more about the article O2, RFU and Women’s Sport Trust launch the UK’s first-ever wearable report to help tackle the gender awareness gap in rugby

O2, RFU and Women’s Sport Trust launch the UK’s first-ever wearable report to help tackle the gender awareness gap in rugby

O2, Rugby Football Union (RFU) and Women’s Sport Trust (WST) deliver the annual report as part of a long-term study into the visibility of the Red RosesThe joint aim of the…

Continue ReadingO2, RFU and Women’s Sport Trust launch the UK’s first-ever wearable report to help tackle the gender awareness gap in rugby
Read more about the article Women’s Sport Trust reveals that the first four months of 2024 brought record TV viewing for women’s sport in the UK

Women’s Sport Trust reveals that the first four months of 2024 brought record TV viewing for women’s sport in the UK

As the Barclays Women’s Super League draws to a close, the Women’s Sport Trust has revealed that the first four months of 2024 brought record TV viewing for women’s sport in…

Continue ReadingWomen’s Sport Trust reveals that the first four months of 2024 brought record TV viewing for women’s sport in the UK
Read more about the article An unprecedented year for international women’s competitions as new audience figures show growth across major sports

An unprecedented year for international women’s competitions as new audience figures show growth across major sports

Latest figures from the Women’s Sport Trust have revealed that major international women’s sporting events have continued to drive record-breaking audience figures with viewers watching for 9 hours and 58 minutes…

Continue ReadingAn unprecedented year for international women’s competitions as new audience figures show growth across major sports