Read more about the article O2, RFU and Women’s Sport Trust launch the UK’s first-ever wearable report to help tackle the gender awareness gap in rugby

O2, RFU and Women’s Sport Trust launch the UK’s first-ever wearable report to help tackle the gender awareness gap in rugby

O2, Rugby Football Union (RFU) and Women’s Sport Trust (WST) deliver the annual report as part of a long-term study into the visibility of the Red RosesThe joint aim of the…

Continue ReadingO2, RFU and Women’s Sport Trust launch the UK’s first-ever wearable report to help tackle the gender awareness gap in rugby
Read more about the article Women’s Sport Trust welcomes new report showcasing record attendances

Women’s Sport Trust welcomes new report showcasing record attendances

In what has been coined a ‘golden year’ for women’s sport, the Women’s Sport Trust has welcomed the latest research from Two Circles showing record attendance figures for all women’s sport…

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Read more about the article New research reveals women’s sport will reach £1BN revenue if female athletes and teams are made more visible

New research reveals women’s sport will reach £1BN revenue if female athletes and teams are made more visible

‘Closing the Visibility Gap’ is the result of the largest nationally representative survey of UK women’s sport fans; hundreds of hours of one-to-one interviews with sport executives from leading sport governing bodies, teams, broadcasters, sponsors and athletes; and a comprehensive audit of women’s sports coverage on owned and earned digital media channels.

Continue ReadingNew research reveals women’s sport will reach £1BN revenue if female athletes and teams are made more visible