Read more about the article Why challenger leagues may prove to be an inspiration to growing the visibility of women’s sport

Why challenger leagues may prove to be an inspiration to growing the visibility of women’s sport

The conversation around women’s sport often focuses on its potential to disrupt traditional structures through digital innovation. Women’s Sport Trust 2024 End of Year Visibility report showed that the most proactive…

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Read more about the article Domestic sport and interest in female athletes experience continued growth
LONDON, ENGLAND - MAY 12: Ella Toone of Manchester United Women is subsituted whilst being followed by Steadicam cameraman during the Adobe Women's FA Cup Final match between Manchester United and Tottenham Hotspur at Wembley Stadium on May 12, 2024 in London, England. (Photo by Visionhaus/Getty Images)

Domestic sport and interest in female athletes experience continued growth

London, UK, 6th February Women’s sport in the UK, excluding global tournaments*, achieved its most-watched year ever in 2024, with an impressive 44.7 million viewers tuning in, surpassing the previous record…

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Read more about the article New brand decision maker research from the Women’s Sport Trust reveals women’s sport sponsorship set for continued growth

New brand decision maker research from the Women’s Sport Trust reveals women’s sport sponsorship set for continued growth

4 in 5 brand decision makers say they are likely to invest in women’s sport sponsorship  in the next three yearsDomestic club teams, women’s football and female athletes seen as the…

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Read more about the article Women’s Sport Trust appoints new Chair and Trustees to build on unprecedented opportunity across the industry

Women’s Sport Trust appoints new Chair and Trustees to build on unprecedented opportunity across the industry

The Women’s Sport Trust (WST), the charity at the forefront of driving change within the sports industry, has appointed Suzy Levy as its new Chair of Trustees.  Levy, a prominent social…

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Read more about the article Team GB female athletes dominate on social media in Paris as Games are dubbed the first ‘Tik Tok Olympics’

Team GB female athletes dominate on social media in Paris as Games are dubbed the first ‘Tik Tok Olympics’

Latest research on the visibility of women’s sport by the Women’s Sport Trust has highlighted the golden social media skills of Team GB’s female athletes as they dominated ‘views’ in Paris…

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Read more about the article Unlocked athletes at Paris 2024
(From L ) Individual Individual Neutral Athlete silver medallist Viyaleta Bardzilouskaya, Britain's gold medallist Bryony Page and Canada's bronze Sophiane Methot celebrate on the podium during the victory ceremony of the women's trampoline gymnastics final during the Paris 2024 Olympic Games at the Bercy Arena in Paris on August 2, 2024. (Photo by Lionel BONAVENTURE / AFP) (Photo by LIONEL BONAVENTURE/AFP via Getty Images)

Unlocked athletes at Paris 2024

Unlocked Athletes at Paris 2024 The Women’s Sport Trust wants to say a huge congratulations to all the Unlocked athletes who qualified, competed and medaled in the Paris 2024 Olympic and…

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