Sport is one of the most important public arenas we have – which means that sport has a responsibility to reflect the best version of society.

We want an industry with strong allyship that actively demonstrates that it values women and girls; where strong, diverse female role models are highly visible; and where systems enable diverse talent to get access, opportunity, development and profile. 

We take the actions necessary to establish a women’s sport ecosystem that is bold, unapologetic and independently successful on its own terms. We want women’s sport to grow diverse audiences, attract brands based on its distinctive appeal, be fully representative of women and girls in our society and align purpose and profit.