Women's Sport Trust
Charity Number 1153429
Making women’s sport visible, viable and unstoppable.
The Women’s Sport Trust (WST) is a pioneering and visionary charity which has been at the forefront of driving change within women’s sport for more than a decade.
WST aims to make women’s sport more visible, viable and unstoppable using industry- leading insight, forward-thinking campaigns and is a champion of role-models.
It is the leading UK charity focused on using the power of sport to accelerate gender equality and stimulate social change.
Our Mission Statement
Sport is one of the most important public arenas we have – which means that sport has a responsibility to reflect the best version of society.
We want an industry with strong allyship that actively demonstrates that it values women and girls; where strong, diverse female role models are highly visible; and where systems enable diverse talent to get access, opportunity, development and profile.
We take the actions necessary to establish a women’s sport ecosystem that is bold, unapologetic and independently successful on its own terms. We want women’s sport to grow diverse audiences, attract brands based on its distinctive appeal, be fully representative of women and girls in our society and align purpose and profit.
The Women’s Sport Trust was founded in 2012 after the London Olympics and Paralympics.
"WST are powerful advocates for change.”
Tanni Grey-Thompson DBE, DL
Monitoring the Landscape
We build an evidence based picture of growth patterns and obstacles and use this as a catalyst for development.
Thought Leadership
We are constructively disruptive. We encourage an inclusive and imaginative vision of what's possible and then make it a reality.
Provocative Glue
We bring together influencers from across sport, business and media. We amplify what's working, exchange ideas and stimulate action.
Latest News
New brand decision maker research from the Women’s Sport Trust reveals women’s sport sponsorship set for continued growth
4 in 5 brand decision makers say they are likely to invest in women’s sport…
Women’s Sport Trust appoints new Chair and Trustees to build on unprecedented opportunity across the industry
The Women’s Sport Trust (WST), the charity at the forefront of driving change within the…
Team GB female athletes dominate on social media in Paris as Games are dubbed the first ‘Tik Tok Olympics’
Latest research on the visibility of women’s sport by the Women’s Sport Trust has highlighted…
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